PRIDE M(AR)CH

PRIDE M(ARCH)

Client

CLIENT

NYC Pride

Agency

AGENCY

AKQA

AKQA

AKQA

PRIDE M(AR)CH is an augmented reality experience to celebrate the 50th anniversary of the Stonewall Riots. A virtual journey that recounts the rich story of Pride with help from a cast of colorful characters who represent each defiant decade.

PRIDE M(AR)CH is an augmented reality experience to celebrate the 50th anniversary of the Stonewall Riots.  Our virtual journey recounts the rich story of Pride with help from a cast of colorful Icons who represent each defiant decade.

es_mobile_pride10
black_icon-1

“Being gay for me has been the perfect foil, the perfect reason to try to become enlightened”

– Gerald Busby

pridesketch

Credits

GCD Resh Sidhu
Creative Director Sergio Vilatimo
3D and Animation Cody Rubino
Assistant 3D LungYi Lin
Art Director Antoine Christian
UX Gabriel Beck
CW Brendan Irving
Character Design Abby Kalen, Hailey Park
Special Thanks to Gerald Busby



GCD Resh Sidhu
Creative Director Sergio Vilatimo
3D and Animation Cody Rubino
Assistant 3D LungYi Lin

Art Director Antoine Christian
UX Gabriel Beck
CW Brendan Irving
Character Design Abby Kalen, Hailey Park
Special Thanks to Gerald Busby



© 2022 sergios.work