Halo 4 Launch

Halo 4 Launch

Client

Microsoft XBox

Agency

AGENCY

AKQA

AKQA

AKQA

For the launch of Halo 4, an online scavenger hunt led to a massive aerial light event, a real-life UFO with the mark of the new villain, that brought the threat to life right here on earth, in the city of London.

For the launch of Halo 4, an online scavenger hunt led to a massive aerial light event, a real-life UFO with the mark of the new villain, that brought the threat to life right here on earth, in the city of London.

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