Product Branding

Product Branding

Client

Ring Central

Agency

AGENCY

Agency

Basic®

Basic®

Basic®

Branding Explorations, Product Design, and Prototyping. The ask was to relaunch Ring Central's brand and sign-up flow to improve comprehension, conversion, and affinity. We created a successful automated sign up process that brings joy into the experience through delightful interactions, intuitive gestures, and a complete identity refresh.

Branding Explorations, Product Design, and Prototyping. The ask was to relaunch Ring Central's brand and sign-up flow to improve comprehension, conversion, and affinity. We created a successful automated sign up process that brings joy into the experience through delightful interactions, intuitive gestures, and a complete identity refresh.

Initial Explorations

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Final Designs

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Desktop – 1
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Desktop – 5

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