This is an online record of my work to date.

If you’d like to learn more about a specific project, samples are available on request

• Brooklyn – New York 



2021

Client

Verizon

Agency

AKQA – New York

Year

2019

Role

Creative Director

My Verizon App

My Verizon App

Intelligent and easy to use, the My Verizon app meets the needs of 100 million subscribers, providing complete self-service through its intuitive, instantaneous design and conversational interface.

As Creative Director at AKQA New York, I led multiple teams across transformational and maintenance tracks, including billing, rewards, new features, and marketing efforts.

Intelligent and easy to use, the My Verizon app meets the needs of 100 million subscribers, providing complete self-service through its intuitive, instantaneous design and conversational interface.

As Creative Director at AKQA New York, I led multiple teams across transformational and maintenance tracks, including billing, rewards, new features, and marketing efforts.

Client

Aspire Lifestyles

Agency

space150

Year

2019

Role

Associate Creative Director

Concierge App

Concierge App

The challenge was to build a modular design system intended for multiple brands and white label use cases to create more end-to-end transactions through self-service interactions for a luxury concierge services app.

To achieve that, we created a chat interface that helped drive users to engage in this behavior and designed the experience to feel premium with a bespoke user interface.

The challenge was to build a modular design system intended for multiple brands and white label use cases to create more end-to-end transactions through self-service interactions for a luxury concierge services app.

To achieve that, we created a chat interface that helped drive users to engage in this behavior and designed the experience to feel premium with a bespoke user interface.


Client

Morgan Stanley

Agency

HUGE

Year

2018

Role

Associate Creative Director

Premier Cash Management

Premier Cash Management

A series of video content and pre-roll ads for Morgan Stanley Premier Cash Management, an attractive alternative to a traditional bank to manage every day finances.

Directed by Rob Soucy

A series of video content and pre-roll ads for Morgan Stanley Premier Cash Management, an attractive alternative to a traditional bank to manage every day finances.

Directed by Rob Soucy

Client

Morgan Stanley

Agency

HUGE

Year

2018

Role

Associate Creative Director

Financial Advisors Campaign

Financial Advisors Campaign

Did you know that 44% of Americans claimed that personal finance was the hardest thing to discuss?

The goal of the campaign was to trigger our audience to connect with Morgan Stanley financial advisors about how to break the money taboo and plan for the unexpected.

Shot by Laurie Frankel / DSReps

Did you know that 44% of Americans claimed that personal finance was the hardest thing to discuss?

The goal of the campaign was to trigger our audience to connect with Morgan Stanley financial advisors about how to break the money taboo and plan for the unexpected.

Shot by Laurie Frankel / DSReps

Client

Morgan Stanley

Agency

HUGE

Year

2017

Role

Associate Creative Director

Eagles For Impact

Eagles For Impact

During the PGA Tour Golf Tournament, we launched the Eagles for Impact Challenge. For every eagle (two strokes below par on one hole), Morgan Stanley donated $5,000 to the Wolfson Children’s Hospital. 

The tournament was broadcasted on the iconic Morgan Stanley building in the heart of Times Square where nearly 460,000 pedestrians in the area were able to get live updates on screens covering 13,000 square feet. 

During the PGA Tour Golf Tournament, we launched the Eagles for Impact Challenge. For every eagle (two strokes below par on one hole), Morgan Stanley donated $5,000 to the Wolfson Children’s Hospital. 

The tournament was broadcasted on the iconic Morgan Stanley building in the heart of Times Square where nearly 460,000 pedestrians in the area were able to get live updates on screens covering 13,000 square feet. 

Client

Verizon

Agency

HUGE

Year

2017

Role

Associate Creative Director

Content Marketing

Content Marketing

Verizon wanted to deliver the “Better is better” brand promise with unique content that enabled people to connect more deeply with their passions.

We optimized Verizon around the audience's needs and media behaviors, re-organized the site content to attract users based on affinity, and used premium content partnerships to expand the brand's value proposition beyond network strength.

Verizon wanted to deliver the “Better is better” brand promise with unique content that enabled people to connect more deeply with their passions.

We optimized Verizon around the audience's needs and media behaviors, re-organized the site content to attract users based on affinity, and used premium content partnerships to expand the brand's value proposition beyond network strength.

Client

Verizon

Agency

HUGE

Year

2017

Role

Associate Creative Director

Verizon Exponent

Verizon Exponent

The Exponent platform provides a broad range of business and technical benefits to carriers around the world.
The site displays the power of Exponent's capabilities by taking a cinematic approach that encourages the user to remain engaged and keep scrolling. The use of a darker color palette and bold typographic choices complements the immersive aesthetic.

The Exponent platform provides a broad range of business and technical benefits to carriers around the world.
The site displays the power of Exponent's capabilities by taking a cinematic approach that encourages the user to remain engaged and keep scrolling. The use of a darker color palette and bold typographic choices complements the immersive aesthetic.

Client

Verizon

Agency

HUGE

Year

2017

Role

Associate Creative Director

Google Pixel Launch

Google Pixel Launch

For the launch of the new Google Pixel, we created a series of educational how-to videos with tips for getting the most out of the Google's best phone on the best network.

For the launch of the new Google Pixel, we created a series of educational how-to videos with tips for getting the most out of the Google's best phone on the best network.

Client

Google

Agency

HUGE

Year

2016

Role

Senior Art Director

Think With Google

Think With Google

Think with Google is a one-stop-shop for consumer trends, marketing insights, and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.

Think with Google is a one-stop-shop for consumer trends, marketing insights, and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.

Client

Pure Insurance

Agency

HUGE

Year

2016

Role

Senior Art Director

Pure Marketing Campaign

Pure Marketing Campaign

Pure is an insurance company for ultra-high net worth individuals. We developed a simple, yet impactful marketing campaign using bold typography juxtaposed with luxury devices to deliver Pure's message.

Pure is an insurance company for ultra-high net worth individuals. We developed a simple, yet impactful marketing campaign using bold typography juxtaposed with luxury devices to deliver Pure's message.

Client

NYU Langone

Agency

HUGE

Year

2016

Role

Senior Art Director

NYU School of Medicine

NYU School of Medicine

The ask was to create a new site to bring to life the innovative and relentless spirit of NYU School of Medicine. We designed a seamless experience that allows users to intuitively navigate between non-duplicative patient- and academic-focused content. 

The redesign achieved the goal to cement the institution as a pioneer of medical education, research, patient care, and attract the brightest minds and future leaders in medicine.

The ask was to create a new site to bring to life the innovative and relentless spirit of NYU School of Medicine. We designed a seamless experience that allows users to intuitively navigate between non-duplicative patient- and academic-focused content. 

The redesign achieved the goal to cement the institution as a pioneer of medical education, research, patient care, and attract the brightest minds and future leaders in medicine.

Client

IBM

Agency

HUGE

Year

2015

Role

Senior Art Director

Ready for Next

Ready for Next

Print campaign to promote Watson, IBM’s suite of enterprise-ready AI services, applications, and tooling for enterprises.

Print campaign to promote Watson, IBM’s suite of enterprise-ready AI services, applications, and tooling for enterprises.

Client

Exxon Mobil

Agency

HUGE

Year

2015

Role

Art Director

Be An Engineer

Be An Engineer

Not enough young Americans, especially girls, are pursuing degrees in or graduating from engineering. ExxonMobil is committed to inspiring and preparing students to pursue engineering careers.

We designed a site for Be An Engineer to build a greater understanding of the engineering field and the opportunities it offers.

Not enough young Americans, especially girls, are pursuing degrees in or graduating from engineering. ExxonMobil is committed to inspiring and preparing students to pursue engineering careers.

We designed a site for Be An Engineer to build a greater understanding of the engineering field and the opportunities it offers.

Client

QVC

Agency

HUGE

Year

2014

Role

Art Director

QVC Digital

QVC Digital

The ask was to Reimagine QVC.com & its role within the larger QVC ecosystem.  The design aligned with an editorial led approach filled with how-tos, tutorials, life hacks, practical tips, solutions & aspirational moments, all available for purchasing. 

The ask was to Reimagine QVC.com & its role within the larger QVC ecosystem.  The design aligned with an editorial led approach filled with how-tos, tutorials, life hacks, practical tips, solutions & aspirational moments, all available for purchasing. 

Client

HBR.org

Agency

HUGE

Year

2014

Role

Art Director

Harvard Business Review

Harvard Business Review

The redesigned HBR.org launched with the goal of making it easier for readers to access the best and most relevant ideas from Harvard Business Review and use them to help transform the way they work, offering a clean and focused reading experience across all devices.

*Winner of the Digiday Publishing Award for best publishing site design. 


The redesigned HBR.org launched with the goal of making it easier for readers to access the best and most relevant ideas from Harvard Business Review and use them to help transform the way they work, offering a clean and focused reading experience across all devices.

*Winner of the Digiday Publishing Award for best publishing site design. 

• San Francisco – California

2013 

Client

Levi's

Agency

AKQA – San Francisco

AKQA – San Francisco

Year

2013

Role

Art Director

Levi's online

Levi's online

A revamped design and shopping experience for the Levi's online store, combining editorial content and imagery with streamlined transactional functionality to strengthen the brand's iconic positioning as a denim pioneer.

A revamped design and shopping experience for the Levi's online store, combining editorial content and imagery with streamlined transactional functionality to strengthen the brand's iconic positioning as a denim pioneer.

Client

Red Bull

Agency

AKQA – San Francisco

Year

2012

Role

Art Director

Launchpad

Launchpad

Red Bull was redefining what 'Gives you wings' meant, helping elite athletes achieve their dreams. So we created Launchpad, a showcase of all their athletes and a platform for people to share their big, huge, balls-to-the-walls ideas with Red Bull, competing for the chance to have their dream brought to life and join their ranks.

Red Bull was redefining what 'Gives you wings' meant, helping elite athletes achieve their dreams. So we created Launchpad, a showcase of all their athletes and a platform for people to share their big, huge, balls-to-the-walls ideas with Red Bull, competing for the chance to have their dream brought to life and join their ranks.

Client

Gap

Agency

AKQA – San Francisco

Year

2011

Role

Art Director

Gap 1969

Gap International

The 1969 Stream is a shopping experience built for iPad. It lets people explore and endless wall of crowd-sourced style inspiration. The redesign added filters and layout options to better organize results, a revamped UI, and new editorial content templates.

The 1969 Stream is a shopping experience built for iPad. It lets people explore and endless wall of crowd-sourced style inspiration. The redesign added filters and layout options to better organize results, a revamped UI, and new editorial content templates.

Client

Gap

Agency

AKQA – San Francisco

Year

2010

Role

Senior Designer

Gap International

Gap International

Redesign for Gap and Banana Republic international markets. With an atomic design approach, the CMS modular templates allowed each country to customize their experiences with a wide set of building blocks and content filters. 

Redesign for Gap and Banana Republic international markets. With an atomic design approach, the CMS modular templates allowed each country to customize their experiences with a wide set of building blocks and content filters. 

Client

Gap

Agency

AKQA – San Francisco

Year

2010

Role

Senior Designer

Project Reindeer

Project Reindeer

During the holiday, the eyes of the fashion world weren’t on the runways of Paris, New York, or London – they were on a pasture full of deer in Minnesota. For five days in December, eight reindeer wired with GPS collars determined Gap’s holiday deals with help from daily challenges tweets and one-of-a-kind zoologist.

During the holiday, the eyes of the fashion world weren’t on the runways of Paris, New York, or London – they were on a pasture full of deer in Minnesota. For five days in December, eight reindeer wired with GPS collars determined Gap’s holiday deals with help from daily challenges tweets and one-of-a-kind zoologist.

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